Why Is A Pizza Company More Innovative Than You Are? Why Are Online Businesses Moving Offline? What’s Video Got to Do With it?

Doyle Buehler
4 min readSep 12, 2017

What’s going on with digital and how does it affect your business?

Today on my weekly Digital Strategy “State of Digital” Facebook Live 2017 09 11 — I’m talking about digital issues that are causing changes that you need to be aware of, and more importantly, what you can do about.

1. Why Pizza is innovating online and you’re not

2. Why e-commerce brands are flipping the script and opening brick-and-mortar stores & How to create an experience that spans online and offline

3. What’s your Facebook Live Video Strategy? Or, do you even have one?

State of Digital 2017 09 04

Welcome to the Digital Leadership Facebook Live series. I’m Doyle Buehler, and my goal is to help you better understand and pursue what matters most in your digital business, and how to make a difference with your digital strategy through enhancing and embracing your digital leadership. I help enterprise and entrepreneurs scale, grow and disrupt their business and sales through digital leadership, and I’m the author of the book on digital strategy — The Digital Delusion. The overall purpose? To answer the one important question, “What Real world digital strategies actually work for my business?” Of course, there’s no one-size-fits-all, but the goal here is to help you decide which strategies can work best for you.

Watch the Facebook Live Video Replay Here

1. Why Pizza is innovating online and you’re not

Dennis Maloney, CDO of Dominoes talks about what is really important in innovation. Don’t just look at the massive change, look for incremental changes that grow larger and larger over time.

And, he asks the question that we should all look at: Are we a pizza company that uses technology, or a technology company that delivers pizza? The answer is probably both.

Today, Dominoes receives more than 60% of their orders online, with more than half of those coming through mobile. But as mobile use exploded, their customers began to expect faster, even more frictionless ways to place their orders.

Take a look at how to actually be innovative, and think — “how many ways can you deliver pizza”:

  1. Friction burns customers
  2. Build, test, learn. Repeat.
  3. Relentless forward progress



2. How to create an experience that spans online and offline

Why e-commerce brands are flipping the script and opening brick-and-mortar stores

Amazon and others are doing it now.

Away’s stores in New York, Los Angeles and London, the brand hosts events including concerts and yoga classes.

Regardless of how convenient online shopping is, consumers still like to visualize, try-on and feel products before purchasing them.

If you are a service based business — think of events and how you. can start to connect with a more engaged audience who wants to do business with you.

Has there ever been a salesperson who closed a million-dollar deal via an outbound email blast? My guess is that the chances this has happened range from slim to none. — Bill Carmody




3. What’s your Facebook Live Video Strategy?

Yes, video is on the rise. No, it’s not for everybody. That said, if your audience is looking for it, then look at ways of integrating it strategically into what you produce and how you produce it.

Best Industry for Video? (BuzzSumo)

How long to make a quick video? (BuzzSumo)

How Long to make a LIVE video? (BuzzSumo)

The BIG take-away? If you’re making “regular videos”, keep it to about 90 seconds; if you’re producing LIVE videos, then look at delivering longer value, of 15 minutes.



Watch the Facebook Live Video Replay Here

Thanks for watching. There are 3 core breakthroughs that we go through as part of these Digital Leadership Facebook Live SHOWS deep dives for your breakthrough

The state of digital, where I talk about specific ideas and insights happening right now, how they affect your business, and what you can do about it.

Digital Leadership Guests, where I interview an expert in the field, and discuss their strategies for success.

And finally A digital discovery “Strategy & Marketing Q&A”, where I review tools, answer questions or talk about specific challenges that affect you and may be holding you back.

***I appreciate your time, ideas and insights. Please send me any comments or feedback.

Ready To Find The tipping Point Of Your Business?

I help Enterprise & Entrepreneurs scale, disrupt & grow their business and sales through Digital Leadership. The difference between a successful business and one that fails is razor thin. What side are you on? Where is your ‘tipping point’ to grow and scale, or stay firmly back in mediocrity?What if it was only $2 that separated your businesses between success and failure? What if this ‘tipping point’ was something that you could actively identify? Find out what your tipping point to success is.