Where there is not a venue, is there a way?

Did The Pandemic Give us Permission to Experiment with Experiences In The Digital Economy, despite the lack of a ‘location’?

If we thought we lived in a digital world at the beginning of 2020, there’s no doubting that fact now. COVID-19 restrictions and lockdown measures around the world have driven more people online, not only to research and buy but also to network, meet, and socialize.

We are on the verge of a massive new wave in how business is conducted online. From the consumer and buyer’s journey, to the way businesses interact, engage and provide ‘surprise & delight’ value. And, this wave will either wash you out to sea, or you can ride and master the wave. If you’re ready, of course.

Online has become an integral and fundamental aspect of everyday life and businesses. Today, we’re not only seeing a greater focus on digital transformation of businesses making the ‘jump’, but also a rapid shift in the digital landscape with a multitude of new user demographics, purchase behaviours, device usage, digital platforms, digital assets and a refined digital ecosystem.

This brings us to 2021, where it can now be considered the year of experimenting with the digital experience.

Digital experimentation is the reliable process of understanding the impact of new digital…