Websites can be either Utopian or Dystopian. Which one is yours? Digital Discovery — Ask Your Marketing & Strategy Q&A
“Why should I bother with a CMS?” Will you still have a website in 3 years? Will you still even need one? What your site is probably missing; How you need to evolve your website for the future.
In today’s Facebook Live Digital Discovery — Ask Your Marketing & Strategy Q&A — I’m talking through these 3 core issues affecting your business and your website:
1. Open source vs proprietary platforms — CMS — Wix, AI, — what’s best and what is worst?
2. What your site is probably missing — “gift”
3. How you need to evolve your website — move towards education for service based business, move to more of a sales process
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Here’s the detail of the Questions Answered
- Open source vs proprietary platforms — CMS — WP.com/wp.org, Joomla, Wix, AI, — what’s best and what is worst? Are you thinking about your future & your strategy?
Look at your long-term strategy, the value you want to deliver now and into the future. If you want to be able to have some option available to your business, without being lockedin for life, then look at open source, where you can get skilled people from around the world to help you along your journey.
2. What your site is probably missing — do you have a “contact us” form? Great — what’s next? “gift” or sales process
67% of your audience online won’t fill out a “Contact Us” form, so why do you have one? Well, that’s not the problem, as there will be about 3% of your audience that will use it. So what else can you do to get the 67%? Create some opportunities to provide your value over time, through Gifts, or special events, or anything else that will progress your audience through their buying cycle.
3. How you need to evolve your website — move towards education for service based business, move to more of a sales process. What’s going to happen to websites…
Don’t get caught up in developing your “Business 10.0” — you need to start at “Business 1.0”, first, to save you the frustration and excessive resources needed to get you there. Think about Facebook at the beginning in 2006 and Facebook now — see the difference? Yes, they took the time to build over time. You should too. You need to be able to build and test, and learn what your audience really is doing, testing your assumptions, and then evolve some more, to give them the best value possible.
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About The Facebook Live Series Digital Leadership #Breakthrough
Welcome to the Digital Leadership Facebook Live series. I’m Doyle Buehler, and my goal is to help you better understand and pursue what matters most in your digital business, and how to make a difference with your digital strategy through enhancing and embracing your digital leadership. I help enterprise and entrepreneurs scale, grow and disrupt their business and sales through digital leadership, and I’m the author of the book on digital strategy — The Digital Delusion. The overall purpose? To answer the one important question, “What Real world digital strategies actually work for my business?” Of course, there’s no one-size-fits-all, but the goal here is to help you decide which strategies can work best for you. There are 3 core categories that we go through as part of these Digital Leadership Facebook Live events The state of digital, where I talk about specific ideas and insights happening right now, how they affect business, and what you can do about it.
Digital Leadership Guests, where I interview an expert in the field, and discuss their strategies for success.
Digital Discovery — Ask Your Marketing & Strategy Q&A, where I review tools, answer questions or talk about specific challenges that affect you and may be holding you back. Thanks again for watching. Please Like and leave a question or comment.
I appreciate your time, ideas and insights. Please send me any comments or feedback.
Ready To Find The Tipping Point Of Your Business?
I help Enterprise & Entrepreneurs scale, disrupt & grow their business and sales through Digital Leadership. The difference between a successful business and one that fails is razor thin. What side are you on? Where is your ‘tipping point’ to grow and scale, or stay firmly back in mediocrity?What if it was only $2 that separated your businesses between success and failure? What if this ‘tipping point’ was something that you could actively identify? Click here to find out what your tipping point to success is.