Is Social Media Really About Personal Branding, Or Just About My Last Breakfast Photos?

Friends & Family or Business & ‘Strangers’? What’s most important for you on social media and personal branding?

Well yes, ‘it depends’. Should you have one, or all? Why do you even need to decide?

Most of us have a big challenge deciding and then separating personal from business on FaceBook, Linkedin and other social channels.

In my #Breakthrough Digital Discovery Marketing Q&A 2017 09 22 — I’m discussing what to look for in making your decision on how to separate the two, or if it is even necessary.

Watch The Facebook Live Video Here:

How to decide what/how you should separate your social media profiles, or if you even should can be a difficult choice, but one that needs to be made. If you are really in business, then your business and personal profiles have in fact “Merged” — there is no escaping it.

A lot of of it actually comes down to personal branding — what is your personal brand about?

To be blunt, social media is personal branding. What you do with this amazing opportunity is up to you.

And, social selling is all about polishing your personal brand, so it gives you the full capabilities to do this, and make your business work better. If you want to improve your social selling, then look at how you are building your social media profiles and your personal branding.

It’s ok to talk about your personal life on social media even with your “business pants” on — most people enjoy this, as it allows you to step outside of your “business” and see what you are really about.

We all get stuck and not sure what to post or where — whether we will offend our family, or if we should be all about the business.

Here’s how to help you along:

  1. What is your purpose?
  2. Why can’t you have both?
  3. There is no such thing as a “private” profile — people will find you; why not make it easy? Why would you want to make it hard?
  4. Compare them — Linkedin & Facebook are different, yet we still want to see your personality

Just don’t post crazy stuff on any of the social media platforms… like this:

Let’s not wreck it for the rest of us :)

Watch The Facebook Live Video Here:

Welcome to the Digital Leadership Facebook Live Series.

I’m Doyle Buehler, and my goal is to help you better understand and pursue what matters most in your digital business, and how to make a difference with your digital strategy through enhancing and embracing your digital leadership. I help enterprise and entrepreneurs scale, grow and disrupt their business and sales through digital leadership, and I’m the author of the book on digital strategy — The Digital Delusion. The overall purpose? To answer the one important question, “What Real world digital strategies actually work for my business?” Of course, there’s no one-size-fits-all, but the goal here is to help you decide which strategies can work best for you. There are 3 core categories that we go through as part of these Digital Leadership Facebook Live events

  1. The State of Digital, where I talk about specific ideas and insights happening right now, how they affect business, and what you can do about it.
  2. Digital Leadership Guests, where I interview an expert in the field, and discuss their strategies for success.
  3. The Digital Discovery “Strategy & Marketing Q&A”, where I review tools, answer questions or talk about specific challenges that affect you and may be holding you back.

I appreciate your time, ideas and insights. Please write a comment or question below and tell me what you think.

Ready To Find The Tipping Point Of Your Business?

I help Enterprise & Entrepreneurs scale, disrupt & grow their business and sales through Digital Leadership. The difference between a successful business and one that fails is razor thin. What side are you on? Where is your ‘tipping point’ to grow and scale, or stay firmly back in mediocrity?What if it was only $2 that separated your businesses between success and failure? What if this ‘tipping point’ was something that you could actively identify? Find out what your tipping point to success is.

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