HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY AT THE SMALL BUSINESS SKILLS SUMMIT
Marketing can get pushed aside in the day-to-day operation of small business, and business operators can often feel overwhelmed and confused by what to do and when, but digital business thought leader Doyle Buehler says it all comes down to a single-purpose driven strategy.
He will share the key marketing models and strategies to develop sales across the board when he joins the Small Business Skills Summit this August.
“While blogs, videos, checklists and tripwires are all really good tools, we need to know how to assemble them into a single purpose-driven strategy,” Doyle says.
“The fact is business operators could be missing out on up to 67 per cent of their market.”
Doyle’s summit session will focus on:
- How to define your missing market
- How to develop a strategy that will assemble all of the pieces of your digital environment so that they are all working together.
- How to identify the gaps in your business profit models that are costing you potential revenue and increasing your costs.
- How to deliver real value for your perfect audience beyond the single trends approach
- How to turn social media and online marketing into an active profit-based action
Doyle Buehler, MBA, is a best-selling author, global entrepreneur, international speaker and digital business thought leader, specialising in strategic digital branding and marketing. He has mentored, coached, trained and inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, online marketing, and entrepreneurship.
He has built multiple award-winning innovative online, ecommerce startups and digital media businesses around the world. He runs a worldwide strategic digital marketing consultancy.
Doyle’s latest book #Breakthrough — Unleash Your Remarkable Brand Value, Influence & Authority, positions business innovators to think in a clearer, logical, more strategic manner.
Doyle hosts a global podcast, videos and Facebook Live events, where he interviews digital influencers from around the world, discussing digital leadership, innovation and disruption across a range of digital business and online channel topics.
Now he joins over 60 expert presenters as part of the inaugural Small Business Skills Summit.
Unlike traditional small business conferences, the 11-day skills summit doesn’t require participants to attend multi-day events or guru-style seminars.
Instead, it allows the skills relevant to your business to be delivered direct to your inbox, with the 60 presenters offering valuable insight all delivering their expertise online. Attendees can take advantage of the live presentations to ask questions directly afterwards, or view the content at their leisure for three months following the event.
Linda Reed Enever is the founder of Business Business Business, an online resources and networking community which initiated the summit, and she explains that the format of the summit was designed to meet business needs.
“We know small businesses are busy and chances are owners don’t have the time or budget to participate in lengthy, location-based events.
“That’s why the Small Business Skills Summit offers access online and participants can pick and choose the items that interest them.”
“With topics ranging from business figures to business mindset and marketing, there’s something for everyone in the small business realm.”
The Small Business Skills Summit runs from August 6 to 16, with enrolments open now at https://enevergroup.thinkific.com/courses/small-business-skills-summit
About Business Business Business — Business Business Business is a hub of information, made for business owners, by business owners. With the mantra “Learn, Connect, Network and Do” it is an arena dedicated to supporting and offering essential resources and skills to small business operators.
For further information or to arrange an interview, contact:
Linda Reed-Enever on 0433 149 319