Do We Need More Humanity In Digital? Mark Schaefer Believes This Is The Answer.
“Meet Mark Schaefer: one world’s most recognizable media authorities. If you don’t already know him as the author of 5 best-selling books or from his popular podcast, The Marketing Companion, then you are in for a treat. In this special episode of Breaking Digital, Mark has a refreshing and candid talk with host Doyle Buehler about why it is imperative to have heart and to show the heart of your business in today’s oversaturated marketing world. Mark challenges listeners to add an element of humanity to their brand and reminds us that consistency and determination are essential. With a surprising and seemingly contradictory twist Mark discusses how artificial intelligence may be the newest marketing trend from 2017 onward.”
Breaking.Digital Podcast Episode 34
Mark Schaefer is Putting the Humanity Back Into Marketing & Digital.
Listen to the iTunes full podcast episode here.
Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at {grow} — one of the top marketing blogs of the world.
As Executive Director of Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Mark gets candid about how to cut through the online “information density” by using humanity and heart. This author of five best-selling books (Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter) reveals how marketing goes in phases: something gets hot, then it gets saturated, and then it moves to the next phase. Don’t get left behind!
“Be more human in everything you do. Treat people online like we would treat them offline.” — Mark Schaefer
He is among the world’s most recognized social media authorities who has lectured at Oxford University, Princeton, and many other prestigious institutions. He takes pride in teaching and embraces the challenge to be one step ahead of the brightest students at the top of their marketing game. Mark is working on his 6th book “Known” and realizes that some companies are still fixated on traditional marketing to a target audience where they control the message run by an advertising agency. That doesn’t cut it anymore.
On this episode of Breaking Digital, Doyle and Mark have a brilliant and honest discussion about what marketing actions need to take place within your business to survive. Forget about being an overnight YouTube success. Be real. Show who you are, mistakes and all. It makes for a better story. Mark refreshingly assures us that using a “humanity” filter in our branding is the way to our customers hearts. He pushes companies out of their comfort zone by encouraging them to share what they stand for, what they believe in, and essentially to reveal “their heart?” If your branding is failing it is likely bland, antiseptic, sterile, or formulaic. Bottom line: treat people online the same way you would treat them offline. The surprising twist: 2017 is going to be a milestone year with artificial intelligence at the forefront of marketing strategy. Can’t get enough of Mark? He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.
“Bring the audience along with you so they are riveted by your story. Take them along with you on the journey.” — Mark Schaefer
Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.
Best Quotes From Mark
“This world of information density is coming at us. The amount of content on the web is literally exploding.”
“Marketing goes in phases: something gets hot, then it gets saturated, and then it moves to the next phase.”
“6 strategies to cut through information density is not a linear process. It’s more like 6 different buckets to pull from.”
“Content that is failing today is bland, antiseptic, sterile, formulaic.”
“2017 is going to be a milestone year. The amount of change we see in the marketing landscape will be profound. This is going to led by artificial intelligence.”
Key Take-Aways From Mark Schaefer
- The value of our content is ZERO unless it’s seen and shared. Why your content must connect emotionally with your audience.
- 6 strategies to cut through information density and how to break out of the paradigm of traditional marketing.
- Why authenticity and fallibility makes a better story and helps to create a human connection with your audience.
- Our intoxication with the “overnight success story” and how long it really takes to break out; what trait you need most to become known in your niche.
- Why 2017 is going to be a milestone year in the marketing landscape.
- How artificial intelligence is going to change the way we do business, live our lives, and how we do marketing.
Links & Resources
- Mark Schaefer’s Linkedin Profile
- Mark Schaefer’s Twitter
- Mark Schaefer’s Website
- Podcast Episode on iTunes
Click here now to play this episode on iTunes. Did you enjoy the episode? Please leave a comment below, or please leave a review on iTunes
About Breaking Digital Podcast With Doyle Buehler
Breaking Digital Podcast, with your host Doyle Buehler is the digital leadership podcast for entrepreneurs who are making a difference online. It is for smart entrepreneurs looking to become smarter — without the fluff, clutter and confusion that plagues online. This is digital leadership; giving all entrepreneurs the ability to create massive success online, utilising key knowledge and understandings of the digital marketing and digital strategy space. If you are ready to #breakthrough and build your empire, online, this is your first step to getting help with all the disparate pieces. It is about the best in digital marketing and media — talking with the people who really are making it work. Whether it is social media, digital strategy, SEO, content development, entrepreneurship, advertising, websites, sales funnels, or just damn good ideas to try online, we’ll be covering all of the topics needed for remarkable success online.
Want to evolve your strategy & marketing?
Find out now: www.leadership.digital
Originally published at www.facebook.com.
